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I fully understand your point and I agree with you! My approach with prices is similar but slightly different: the mark-up on printed book is 1 dollar per copy and I decided to apply the same for the digital ones. At the end of the day who buys a pdf pays for the same mark-up. If you want both digital and printed you have twice the mark-up: 2 dollars (what Rick Astley would be happy to pay...). This simply because I prefer to avoid serial downloaders... and if you hane not the money to afford a pdf there is a free of charge online version of the core book available on my page!

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When I started out, I had fixed prices for my PDFs, depending on the length of the book. For example, I capped rulebooks at $9.99. This was great for a while, but eventually, I had no choice but to raise my prices. This was due to the growing cost of printing, and the low-cost PDFs were hurting the bottom line. Now, my pricing is more realistic.

With Colonial Gothic, the Rulebook will be $60, while the PDF will be $15. I think $15 will be the max any PDF goes for when it comes to me releases. Even when I do the new edition of Fairyland, I think the price point is correct.

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Your pricing is fair! However the pricing strategy depends on overall goals: mine is not to earn money, revenue per book (regardless if printed or digital) is nearly 60 cents which helps me in funding the following book, that's all! My target is a bit out of the mainstream and it doesn't include financial aspects. People has not yet understood my point, i am confident that sooner or later i will be understood!

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